2. Sony will specify the purpose(s) of use as much as possible and use personal information only within the scope Sony has notified or made public, except for cases in which Sony has obtained in advance consent from the individual who provides his/her Personal Information (hereafter "the individual")and for cases permitted under the related laws or regulations.

(Notification / Publication of Purpose(s) of Use etc.)
3. Sony will endeavor to clearly notify necessary information such as purpose(s) of use, names of user(s) as well as contact details and to obtain consent when asking for Personal Information. Sony may record in writing or in voice the contents of transactions and inquiries. Such information will be used only for purposes of responding adequately and swiftly to the requests from the individual.

(Personal Information of Minors)
4. Sony will make special consideration for the handling of minors' Personal Information, e.g. to notify clearly in advance to ask a child under fifteen (15) years old to provide Personal Information only upon guardian's consent.

(Security Control Measures)
5. Sony will endeavor to maintain entrusted Personal Information to be accurate and updated to the extent necessary for the purpose(s) of its use. Sony will take necessary and appropriate security control measures in line with existing technical standards to protect entrusted Personal Information from unauthorized access, modification, and leakage, etc.

(Supervision of Subcontractor(s))
6. Sony may subcontract the processing of entrusted Personal Information to a third party to the extent necessary to fulfill the purpose(s) of its use. Such third party will be selected after confirming sufficient level of information security, and Sony will exercise necessary and adequate supervision to the party by such means as making contracts.

(Providing to Third Parties)
7. Without the consent of the individual, Sony will not provide Personal Information to any third party other than joint-users clearly notified at the time of collection, except for cases permitted under the related laws or regulations. Sony will not provide Personal Information to any third party, based on the "Opt-Out System" (Article 23.2 of the Personal Information Protection Act), without acknowledgment by the individual.

(Request(s) for Review etc.)
8. Sony will, based on the provisions of the related laws or regulations, swiftly respond to request(s) from the individual such as to review, correct, stop receiving further product or service information from Sony, or to delete Personal Information of their own after confirming their identity. Please contact the appropriate customer center to which you have provided your Personal Information.

(Response to Complaint(s))
9. Sony will set up necessary internal organizations to address adequately and swiftly complaint(s) from individuals about its handling of Personal Information.

(Continuous Improvement of Internal System)
10. Sony will continuously endeavor to improve internal compliance systems including updating this Privacy Policy through establishment of internal rules, education to employees and appropriate internal audit to handle entrusted Personal Information properly.